Sam’s Club members don’t just shop with us, they grow with us. From first apartments to packed family calendars, we’re part of their everyday lives and biggest milestones.
That long-term relationship gives brands a deeper understanding of who our members are, what they love, and how they shop over time. That means more opportunities for your brand to grow alongside them.
More than 40 years of first-party membership data helps brands reach high-value audiences in the moments that matter most.
From in-club sampling to real-life activations, we work with brands to create physical and digital experiences designed to drive measurable impact.
Our closed-loop measurement helps brands understand what’s driving momentum, from discovery and engagement to conversion and lifetime value.
See how brands are driving results with
Sam's Club Connect.
36%1
Average
sales lift
54%1
Average
new buyers
82%2
Incremental reach
with Offsite Ads
65%3
Incremental reach with Scan & Go™ Display Ads
Whether you’re building awareness, launching something new or driving sales, we’ll partner with you to create the right strategy.
Here are a few ways to get started.
From seasonal activations to community events, create physical and digital experiences that win new buyers, build awareness, and strengthen member connections.
Place your brand directly into the in-club shopping experience with Scan & Go™ ads, used by almost 40% of members.4
Bring products to life through demos, sampling, and hands-on experiences that inspire discovery and drive conversion.
SharkNinja
3x sales lift5
Expert Review Videos helped SharkNinja build trust and drive discovery in a high-consideration category.
Race to the Club
+40m impressions6
Race to the Club turned the excitement of INDYCAR into immersive experiences designed to engage members and attract new ones.
GhostBed
3x add-to-cart lift7
GhostBed used expert-led content to build trust and confidence around a high-value purchase.
Ready to grow your brand at Sam’s Club?
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