Closed-loop measurement of digital and physical sales
Sam's Club Connect helps you understand the impact of every campaign with third-party-verified results.
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Powered by decades of member transaction data
Sam’s Club’s membership model gives us visibility into virtually every transaction—in-club or online—as well as members’ search and shopping behaviors. Sam's Club Connect’s data helps advertisers optimize their campaigns and maximize growth.
Attribute physical sales to digital ads - even search
Sam's Club Connect is possibly the only retail media platform to connect Search and Sponsored Product Ads to offline sales, giving advertisers the complete picture on campaign performance.
Measurement you can trust
Most retail media networks measure using an internal methodology, like they’re grading their own homework. Sam's Club Connect is validated by third-party partner Circana, measuring incrementality, ROAS, and sales lift to provide greater transparency and trust.
See campaign metrics and sales performance in one place
Our Media and Sales Performance Dashboard serves as a central source of truth for our advertisers, so they can track media impact on business outcomes and optimize campaigns in near real time.
Advanced measurement for smarter planning
Customer Lifetime Value
Immediate lift is important, but long-term value matters most. Customer Lifetime Value (CLTV) helps advertisers predict member spend over time, guiding smarter investments that drive loyalty and growth.
Omni-Impact™
Capture incrementality across every Sam's Club Connect touchpoint, giving you a complete view of media’s impact both online and in-club.
Actionable insights. Measurable results.
Sam's Club Connect advertisers get access to first-party audience insights and third-party verified campaign reporting.
Sales & Performance Metrics
- Total ad attributed sales
- Incrementality – iROAS & sales lift
- % New buyers
- Basket analysis
Channel & Audience Analysis
- In-Club attribution from search
- Purchase channel
- Household reach
- Audience & creative reporting
Ad Measurement
- Viewability
- Standard media metrics impressions (CTR, CPC)
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