Ready to grow with Sam’s Club?
Whether you're a brand, agency, or potential partner, we'd love to hear from you.
See what’s driving growth
Our measurement connects every campaign to real member behavior, giving you clearer proof of impact across the member journey.
On average,
our campaigns see:
54%1
New buyers
36%1
Incremental sales
4 ways we deliver
clearer proof of impact
Built on membership data
With virtually every interaction connected to a membership ID, we can see a complete view of the member journey.
Impact beyond the campaign
We measure what happens after the campaign ends, helping you understand repeat purchases, loyalty, and customer lifetime value.
One connected view
Our membership model links ad exposure to sales across every touchpoint, delivering clearer, more accurate measurement.
Validated independently
Independent partners validate campaign performance, giving you greater confidence in your results.
Our measurement solutions
From everyday reporting to deeper business insights, our measurement solutions work together to help you see the complete picture.
Omni-Impact™
See what's driving incremental sales across channels and uncover new opportunities to improve future campaigns.
Measures
- Cross-channel incrementality
- Sales lift, including sponsored ads
- Media efficiency and marginal iROAS
- Media investment opportunities
- Member-level performance insights
Media & Sales Performance Dashboard
Track advertising performance and point-of-sale results together in one easy-to-use, self-service dashboard.
- Attributed sales
- ROAS
- New buyers
- Conversion
Brand Lift
See how your campaigns influence your brand beyond clicks and conversions.
- Awareness
- Consideration
- Purchase intent
- Brand preference
Predictive
Precision Targeting
Use predictive modeling to identify members most likely to drive long-term growth.
- Purchase propensity scoring
- Propensity segmentation
- On-demand micro-segmentation
- Buyer value
Data Your Way
Go beyond standard dashboards with custom reporting and advanced insights, all available through a self-service experience.
- Custom reporting
- Advanced analytics
- Flexible data exports
- Interactive dashboards
Rest of Market
Analysis (ROM)
Understand how your brand performs at Sam’s Club and in the broader retail market.
- Market performance
- Category trends
- Prove iROAS
- Performance Beyond Sam's Club
Customer Lifetime Value
Understand the long-term value of customers acquired through your campaigns, including repeat purchases and loyalty.
- Repeat purchases
- Retention
- Long-term value
- Future purchase potential
Real campaigns.
Real results.
Case Study
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