Favorites
All Favorites
Add this page to favorites
Manage Favorites
Get Started

Come grow with our members™

Membership data gives you a deeper audience understanding, more meaningful ways to connect, and clearer proof of what's driving growth.

White man with glasses smiling and holding a slice of pizza against a blue background.
A smiling store associate in a blue vest helps a customer at the checkout area of a warehouse-style retail store. The associate holds a handheld scanner while speaking with a woman standing beside a shopping cart. The cart is filled with groceries, including oranges and a large green product bag, and other shoppers are partially visible in the foreground. In the background, stacked merchandise and a service sign contribute to the busy retail environment.

What makes Sam’s Club members different

Growing audience

50%1

New member growth from Gen Z & Millennials

Trend up

Digital engagement

50%2

Members transact digitally

The image features a minimalist abstract composition of geometric shapes. A large vertical blue rectangle stands on the right side against a black background. On the left, a white square occupies the lower portion beneath a black square, creating a stark contrast. The overall design emphasizes clean lines, flat color fields, and a modern graphic style.

Connected behavior

42%3

Members shop online and in-club

A simple circular graphic is divided into two contrasting sections. The upper portion is white, while the lower portion is filled with a soft lavender color. The dividing line is diagonal, creating a dynamic, modern look. The design is minimal and flat, suitable for use as an icon or abstract infographic element.

Higher-value shoppers

3x4

Higher spend from omnichannel members

The image features three bold yellow chevrons stacked vertically and pointing upward. Each chevron is evenly spaced, creating a sense of direction and movement. The background is solid black, which makes the bright yellow shapes stand out sharply. The overall design is simple, geometric, and highly graphic.

How membership changes what advertising can do

Reach the right members with greater confidence

Our first-party membership data gives you richer signals for smarter targeting and more relevant advertising.

Create breakthrough experiences that inspire action

Connect with members in-club, online, and beyond with experiences that drive discovery, engagement, and action.

See what’s working at every stage

Our closed-loop measurement helps you understand the impact of every campaign, from awareness and engagement to conversion and long-term growth.

Built around your goals

Every brand is different. We’ll work with you to create the right mix of audiences, experiences, and measurement to help your business grow.

Launch something new

Introduce new items through experiences that drive discovery and trial.

Reach new buyers

Use member data to connect with audiences most likely to become your customers.

Grow seasonal sales

Connect with members during key seasons, when shopping intent is high.

Build long-term loyalty

Strengthen member relationships with experiences that lead to repeat purchases.

Work with us your way

Choose the level of support that's right for your business, from full-service campaign management to self-service tools and trusted partner integrations.

Three colleagues gather around a laptop, engaged in a collaborative discussion. They are seated at a bright office desk with documents, a notebook, and a coffee cup visible in the foreground. Natural light from large windows creates a professional yet relaxed atmosphere. The group appears focused and cheerful, suggesting teamwork, productivity, and positive workplace culture.

Managed service

Work alongside our team from strategy through optimization, with hands-on support every step of the way.

A young woman sits at a wooden table using a laptop near large windows. She smiles as she types, suggesting she is working or studying in a relaxed cafe setting. A takeaway coffee cup and smartphone rest on the table beside her. Soft natural light and warm tones create a comfortable, productive atmosphere.

Self-service

Plan, launch, and optimize campaigns on your own schedule with intuitive self-service tools.

A cheerful woman with curly hair smiles brightly while shaking hands with another person. They appear to be in a modern office or meeting space with large windows in the background. The woman wears a blazer over a light top, suggesting a professional setting. A blurred plant is visible in the foreground, adding a touch of greenery to the scene.

Partner integrations

Activate through approved partner platforms using the tools and workflows your team already knows.

Ready to grow with Sam’s Club?

Whether you're a brand, agency, or potential partner, we'd love to hear from you.

We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.

Sources:

  1. Walmart Q1 FY27 Earnings
  2. Path to Purchase Institute, FY26 
  3. Sam’s Club Monthly Financial Tracker, FY26 
  4. Member 360 database, FY26 
#f2f2f2
Learn more about our approach and the benefits we offer you!
© 2026 Walmart, Inc.
Support Privacy Policy Terms of use