Case Study
4x sales lift2
Gruns Case Study
A Search-first strategy helped a new-to-club brand get discovered and drive sales.
$8.84
ROAS across Search tactics1
#1
Share of voice in OTC Herbs/Supplements1
#3
Share of voice in total OTC1
The challenge
A new-to-club brand needed to get noticed fast.
Grüns wanted to quickly establish a presence with members and stand out in a competitive category. That meant making the brand easier to discover when members were searching, while building momentum from the start.
The strategy
Start strong with Search.
Working closely with our team, Grüns used a comprehensive Search strategy to connect with members while they were looking for items to add to their carts.
The strategy brought together three complementary tactics, each playing a different role:
- Sponsored Products captured demand.
- Sponsored Video introduced the item through richer storytelling.
- Search Brand Amplifier expanded brand visibility.
Together, this approach helped Grüns turn Search into a powerful part of its launch at Sam’s Club.
Lean into Search from day one
Grüns worked with our team to identify the right mix of Search tactics to support its launch and growth goals.
Build visibility with Sponsored Products
Grüns used Sponsored Products to appear in relevant Search results, helping members discover the brand while browsing and shopping.
Expand the story with Sponsored Video
Sponsored Video brought storytelling into Search, giving Grüns another way to introduce the item and build consideration.
Strengthen presence with Search Brand Amplifier
Search Brand Amplifier helped Grüns increase visibility across the member journey and build a stronger presence within the OTC Herbs/Supplements category.
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